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Platform features. Advertising audiences

AdsCompass introduces a long-awaited feature — advertising audiences, which allows you to set up precise retargeting for your advertising campaigns

Platform features. Advertising audiences

Now AdsCompass has a long-awaited feature — advertising audiences. This tool makes it possible to reach exactly those users who have already shown interest in your product and show them personalized ads.

How does it work and why is it needed?

Advertising audiences is implemented on our platform using SST pixel and S2S Postback.

The advertising audiences feature allows you to group users based on whether they performed (or did not perform) a certain action on the website, and later offer them personalized advertising tailored to specific target actions.

Who will benefit from it?

This tool opens up new opportunities for advertisers, as it provides additional optimization to increase conversions, reduce customer acquisition costs, and maximize the efficiency of already attracted traffic.

Why is it needed?

To speak to each customer in a language they understand:

  • Remind those who are hesitating.
  • Encourage regular users.
  • Motivate those who were searching but did not find what they needed.

📧 For any questions, you can always contact our managers.
👉 You can find them in the contacts section.

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