What it is

CPA Goal is a feature that automatically optimizes your traffic sources based on parameters you set. In simple terms, you configure a rule once — defining which metrics count as "bad" or "good" — and the system then tracks the stats on its own and collects matching sources into a separate list.

How it works

The logic is straightforward and built around two types of conditions:

• Traffic volume — how many clicks, impressions, or how much spend a source has accumulated;
• Performance — how well that source converts: how many conversions it brought, its ROI, conversion rate, EPC (earnings per click), or total revenue.

You combine these conditions, set the period over which the system should analyze the stats — and that's it. From there, CPA Goal runs in the background and automatically picks out sources that match your criteria.
For example, if you set a rule like "clicks greater than 3000, and conversions less than one," the system will find sources where a large volume of traffic is being purchased, but which bring in zero conversions.
CPA Goal is especially useful for anyone running multiple campaigns at once who simply doesn't have time to manually review every single one. The tool works well for beginners who aren't sure which metrics to look at when analyzing sources, as well as for experienced media buyers who want to automate the routine work and focus on strategy and scaling.

How to get started

The feature is already available in your dashboard. The only thing you need to do before using it is to set up conversion tracking in the Tracker section, so the system can correctly count conversions and other performance metrics.
Try CPA Goal today and let the platform handle the routine analytics, while you focus on what really matters — growing your campaigns