Unlock the full potential of our Self-Serve platform with campaign settings: language targeting.
How does it work? Let's find out!

In this article, you will find:

1. What is language targeting (lang target)?
2. How to Set Up Language Targeting in AdsCompass?
3. Language Targeting Case Study: Dating Offer

Our support team helps advertisers unlock the full potential of our Self-Serve platform daily, striving for the best possible results. This blog post addresses frequently asked questions. Today, we'll discuss one campaign setting: language targeting. How does it work? Let's find out!

What is language targeting (lang target)?

It's a feature that allows you to show your ads ONLY to users who have a specific language set in their browser settings, within your selected geo in the campaign settings.

How to Set Up Language Targeting in AdsCompass?

1.Open your campaign settings:

Go to the settings of the campaign and navigate to the "Other" section:

2.Find the desired language:

3.Select the targeting type:

Pay attention to the INCLUDE and EXCLUDE icons:

• INCLUDE: Includes the selected language in your targeting. Ads will be shown only to users with the chosen browser language.

• EXCLUDE: Excludes the selected language from your targeting. Ads will be shown to everyone except users with the selected browser language.

Language Targeting Case Study: Dating Offer (UK)

Let’’s discover how one of our advertisers boosted their campaign performance with language targeting:

Format: Push Notifications
Geo: United Kingdom (UK)
Vertical: Dating

Campaign Settings:

General:

• Av Click CPC: $0.045
• Block Proxy type: select all

Platform Filters:

• Mobile Devices: Android (most popular browsers)
• Frequency cap: 1 impression per user

Language Targeting:

EXCLUDE - AR (Arabic), HI (Hindi), RO (Romanian), ZH (Chinese)

Results:

Initial Campaign (without language targeting): 75% ROI over two weeks.

Campaign with Language Targeting: Significant ROI improvement within one week - the ad campaign started generating profit.

Reasoning:
The UK currently has a large immigrant population, some of whom may not be the ideal target audience for dating offers due to financial constraints or religious beliefs. Excluding non-target languages allowed us to filter out irrelevant users and improve campaign performance.

A common beginner's mistake: setting language targeting that strictly matches the campaign's geo (e.g., only Polish for Poland). This is ineffective in multicultural countries. We recommend targeting multiple languages to reach a broader audience.

Conclusion

Advertising is an art that demands analysis and continuous optimization. Understand your target audience, considering cultural and linguistic nuances. Stay informed about news and trends in your chosen geo to react to changes promptly and maximize your profit. Even small details can significantly impact results!