AdsCompass demonstrates how advertising audiences works in real campaigns. Three real-world cases from iGaming, Dating, and Software show how audiences help refine targeting and boost conversions.
Recently, we introduced a new feature — advertising audiences. Today, we’ll show how it performs in real campaigns.
Case 1: Advertising audiences for iGaming
You can connect this feature to an existing advertising campaign.
To do this, simply create a new audience with the desired target action (in our case — registration). As an example, we will use the settings from the screenshot:
On the left — the conversion parameter you’re passing (event), on the right — the audience label used on our platform (reg).
Once you’ve collected enough data, you can define your next retargeting strategy. Suppose your audience mainly consists of Android users. The next step would be to launch a campaign of any advertising format targeting only those who have already registered. To do this, select the needed audience in the “audiences filter” section.
You can safely increase the bid since your budget will be spent precisely — only on already engaged users. Just make sure to adjust your creative and flow for the new target action — and deposits won’t take long to follow.
Case 2: Promoting Multiple Products to One Audience
The same logic applies to the Dating vertical. Once your database of registered users from a dating site becomes large enough, you can use it to promote another product within the same niche. This approach lets you work with already motivated users — and the results usually come fast.
Case 3: Software and Audiences
It’s common for users not to renew their software subscriptions. Reasons may vary, but the outcome is the same: the user stops paying.
Let’s say you launched a campaign where a user installed a VPN and activated a trial — great, you earned a commission. But in many offers, the main profit comes from paid subscriptions.
If you’ve already enabled audience collection for the action “trial subscription,” you’ll have a base of warm users who are much easier to motivate to purchase a full plan.
Advertising audiences tool can be applied across various strategies and verticals.
The key is to start gathering data now — and soon enough, the results will speak for themselves!