The market is becoming more competitive, advertising platforms are tightening regulations, and users expect even greater personalization. Let's explore the key trends shaping the industry and helping you stay profitable.
The market is becoming more competitive, advertising platforms are tightening regulations, and users expect even greater personalization. Let's explore the key trends shaping the industry and helping you stay profitable.
1. Push Notifications and In-Page Push: A New Era
Despite Chrome and iOS restrictions, push notifications remain a highly effective tool:
- Growth of In-Page Push – a format that doesn’t require subscriptions and works seamlessly on mobile devices.
- Personalized push campaigns – adapting messages to the audience increases CTR and CR.
- Combining push with other formats – such as popunder or native ads for better conversion rates.
Push notifications continue to be a reliable channel, especially in verticals such as gambling, dating, and sweepstakes.
2. Telegram Ads and Banners: A New Age of Arbitrage in Messengers
- Telegram is becoming a top platform for user engagement.
- Banners within Telegram achieve higher CTR than traditional ads.
- AI-driven chats and automated funnels significantly boost conversion rates.
3. Growth of Mobile Traffic and Adapting to It
In 2025, more than 75% of traffic is mobile traffic. To run successful campaigns, it's crucial to:
- Optimize landing pages for mobile devices (fast loading, user-friendly design).
- Use short, engaging creatives – mobile users make decisions quickly.
- Leverage mobile-first ad formats like in-page push, popunder, and video pre-roll.
4. Expanding to New GEOs
With growing competition in traditional regions, affiliates are targeting new GEOs:
- Africa (South Africa, Egypt, Nigeria) – a rapidly growing mobile internet market.
- South America (Brazil, Chile, Mexico) – high demand for financial and e-commerce offers.
- Southeast Asia (Philippines, Vietnam, Indonesia) – rapid growth in online payments and e-commerce.
5. Personalization: The Key to Higher Conversions
Users expect relevant content, and in 2025, personalization is reaching new levels:
- Geo-targeting – adapting landing pages and creatives based on local specifics.
- User behavior tracking – analyzing interactions to show the most relevant offers.
Conclusion
2025 is a year of new challenges and opportunities.
Success awaits those who:
✔️ Adapt their campaigns to mobile traffic.
✔️ Experiment with new traffic sources and formats.
✔️ Explore new GEOs and personalize offers.
AdsCompass will help you navigate these trends and maximize your profits. Join us and start earning! 🚀