[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"auth-info":3,"blog-article-push-traffic":4},false,{"article":5,"moreArticles":78},{"id":6,"active":7,"slug":8,"author_id":9,"created_at":10,"updated_at":11,"title":12,"hero_text":13,"hero_image":14,"hero_image_alt":15,"hero_button_text":16,"hero_button_link":17,"text":18,"description":19,"faq":20,"seo_details":36,"author":39,"text_html":48,"toc":49},5,true,"push-traffic",1,"2026-09-28T15:39:55Z","2026-09-28T15:59:10Z","Push Traffic : What It Is and How It Works","Push traffic is advertising delivered as browser notifications: a site collects consent, an ad network pools these subscriptions, and advertisers bid pay-per-click to message that database. Classic push arrives as a system notification well after you've left the originating site; in-page push fires inside a webpage, letting networks reach iOS users too. Both are bought mostly by affiliates and convert best on one- or two-step offers - adult and iGaming dominate demand on AdsCompass, alongside sweepstakes, dating and mobile utilities. Count the steps from click to payable action: past three, you're paying for intent an icon and headline can't create.","https:\u002F\u002Fimagenymoda.com\u002F01a0e8ac-991b-7f25-b71a-fce856fc8668.webp","Push Traffic","Sign up","https:\u002F\u002Fadscompass.com\u002Fsign-up","## **How the Push Notification Subscriber Base Is Built**\n\nPublishers build their subscriber base by asking visitors to grant permission to receive notifications. Advertisers don't buy a fixed audience; instead, they purchase access to that permission, and permissions decay. A subscriber is at their most responsive in the first days after opting in, least responsive on a base that has been sitting for months, and gone entirely once the browser reclaims the permission. The age of the pool matters as much as its size.\n\nA push ad passes through four stages before it reaches a screen, and volume drops at each one.\n\n1. **Service worker.** The publisher's site registers a background script that the browser keeps running after the page is closed. This is what lets an ad reach someone who has already left the site.\n2. **Subscription.** When the visitor accepts the prompt, the browser returns an endpoint address and two keys used to encrypt the payload.\n3. **Signing.** The platform signs each transmission with a VAPID token, so the push service knows who is sending.\n4. **Delivery.** The message travels over the Web Push Protocol to the browser's own service: Firebase Cloud Messaging for Chrome, APNs for Safari, Mozilla's autopush for Firefox.\n\nDeliverability therefore varies by browser, and a policy change at a single provider can reprice an entire region.\n\nAndroid is best suited for this format. The permission granted in Chrome on an Android phone works exactly as intended: the notification appears on the lock screen and in the notification panel regardless of whether the browser is running, and the user grants permission with a single tap, without having to install anything. Mobile push advertising is, in essence, Android advertising. Chrome for desktop and Safari for macOS contribute significantly, while iOS contributes virtually nothing.\n\nPush ads use a minimalist layout: an icon, a headline, a description, and a larger image that shows on desktop but is usually hidden on mobile. That leaves you about ten words to work with, so every one has to earn its place.\n\nI would separate mobile and desktop devices at the launch stage, rather than after the first phase of optimization. Bid levels vary; bids are usually higher for mobile.\n\n## **What's the Difference Between Classic Push and In-Page Push?**\n\nClassic push is delivered by the browser to subscribers who opted in. In-Page Push renders inside a web page, with no opt-in at all. Only the first uses the browser's push channel, and that's where every other difference starts: reach, timing, and how long an audience stays worth buying. On AdsCompass they're separate traffic types with their own auctions and floor prices, so the two CPCs aren't directly comparable.\n\n| **Parameter** | **Classic** | **In-Page** |\n| - | - | - |\n| Delivery channel | Browser push service (FCM, APNs) | Rendered inside the page |\n| Opt-in required | Yes | No |\n| Reaches iPhone | Only installed web apps | Yes |\n| Delivered when | Any time, browser closed | Only during an active page session |\n| Creative | Icon, title, text, image | Icon, title, text |\n| Subject to Chrome rules | Yes | No |\n\n### **In-page push isn't push at all**\n\nIn-page push ads are a banner styled to look like a notification and rendered inside the page, which is why the name misleads. Nothing is subscribed to and nothing runs in the background - the ad exists only while the page it's drawn on exists.\n\nRun In-Page Push as its own campaign rather than mixing the two. The audience state is different in a way that shows up in conversion rate: one person agreed to notifications weeks ago and is being interrupted, the other is reading a page right now and is merely being shown something.\n\n## **Does Push Traffic Work on iOS?**\n\nYes, but only in one of the two formats. Classic web push doesn't work from a regular browser tab on iOS - it reaches an iPhone or iPad only if the user has installed the site to their Home Screen as a web app. Apple [added this in iOS 16.4](https:\u002F\u002Fwebkit.org\u002Fblog\u002F13878\u002Fweb-push-for-web-apps-on-ios-and-ipados\u002F) (March 2023), and it requires three things: the site must serve a web app manifest, the user must add it through the Share menu, and the permission prompt must fire on a deliberate tap inside the installed app. Every step loses people, and an advertiser controls none of them.\n\nThose subscribers who do get through tend to stick around - someone who installed a web app to their home screen isn't going to forget it exists. But collecting them at scale is the problem, which is why ad networks have almost no iOS push base to sell.\n\nMac is the exception in Apple's stack. [Safari 16.1 brought web push to ordinary Mac websites](https:\u002F\u002Fwebkit.org\u002Fblog\u002F13399\u002Fwebkit-features-in-safari-16-1\u002F) in October 2022, no installation needed, so desktop Mac shows up in the inventory normally.\n\nOn AdsCompass, iOS reach comes through In-Page Push: no subscriber base to age, no permission to revoke. Any significant iOS push notification metric refers to in-page push notifications, not classic ones. If an ad network doesn't distinguish between these two types, its iOS metrics won't give you an accurate picture of what you're actually buying.\n\n## **How Much Push Traffic Costs per Click**\n\nPush traffic on [AdsCompass](https:\u002F\u002Fadscompass.com) is sold on CPC, so you pay for clicks rather than impressions, and bids start from a tenth of a cent. That opening figure is the auction floor: the level at which a campaign becomes eligible to compete.\n\n![push traffic minimum bid](https:\u002F\u002Fimagenymoda.com\u002F01a0e8af-5c9d-790a-bc74-2f8ada84b76d.webp)\n\nWhat a click clears at is set by the auction itself, which is what keeps the price tied to real demand. It follows what other advertisers are bidding at that moment, the audience behind the publisher's site (which countries visitors come from, on which devices) and which format is being bought. The same subscriber can clear at one price on Push and another on In-Page Push on the same day, which is why a fixed rate card would be out of date the moment it was published. [Popunder traffic ](https:\u002F\u002Fadscompass.com\u002Fblog\u002Fpopunder-traffic) is priced in the same auction and on the same model, at a lower floor.\n\nLive figures sit in the estimation tools section of the platform, updating from auctions that have already closed. One thing is worth knowing before you read them: the recommendation depends on your goal. Buying the largest volume of clicks in a GEO returns a different number than buying the cheapest clicks in the same GEO, so decide which of the two you want first. The same market has two correct answers.\n\n![push traffic average cpc](https:\u002F\u002Fimagenymoda.com\u002F01a0e8ae-8fa4-75fc-824a-5f7631f7c33e.webp)\n\nBudget from that figure. Bidding above the floor is what puts a [push ad campaign ](https:\u002F\u002Fadscompass.com\u002Fblog\u002Fpush-ad-campaigns-on-adscompass-bids-targeting-and-cost-control) into competitive auctions and brings back data you can act on. Entry starts at $50, though the figure I give advertisers is $500: push volume is spread across a large number of individual sources, and each one needs enough spend to show what it is worth.\n\n| **Parameter** | **Value** |\n| - | - |\n| Buying model | CPC only - Push, In-Page Push and Pop all bill per click on self-serve |\n| Traffic types | Push, In-Page Push |\n| Minimum bid | $0.001 Push, $0.0008 In-Page Push |\n| Test budget | $50 minimum, $500 recommended |\n\n## **Why In-Page Push Sits Outside the Browser Rules**\n\nEvery notification rule Chrome has introduced applies to the Push API alone, and in-page push uses neither that API nor the Notifications API. The format collects no permission at all, so Chrome has nothing to revoke, cap or redesign. Permission revocation from October 2025, the January 2026 cap of 1,000 push messages a minute for senders judged disruptive, and the redesigned Android opt-in prompt announced in July 2026 all pass it by.\n\nThe practical consequence is that in-page volume is insulated from a category of risk that classic push carries. A rule that shrinks subscriber bases across the market has no effect on inventory that has no subscriber base. [Popunder ads ](https:\u002F\u002Fadscompass.com\u002Fblog\u002Fpopunder-ads) sit outside the same rules for a different reason: the window opens on a user click, which is exactly what the browser asks for. That is worth factoring into volume planning: a plan built on classic push in Chrome carries an exposure that the same plan built on in-page does not.\n\n## **How Publishers Earn From Push Traffic**\n\nPublishers earn from push traffic by collecting notification permissions and letting an ad network monetize them, which makes it one of the few formats that keeps paying after a visitor has left. A script requests permission, the endpoint joins the network's base, and the publisher takes a share of what advertisers pay for clicks to their subscribers. Someone who reads one article and never returns can generate revenue for months.\n\nWhat a base earns is set by the same auction described above, so two sites with identical subscriber counts can earn very differently. Decay is the factor publishers underestimate. Since October 2025 Chrome has removed notification permission from sites that combine high send volume with very low engagement, which acts on bases already collected, and its redesigned Android opt-in prompt makes new permissions slower to gather.\n\nConsent is a legal object as well as a technical one. In the EU a notification permission falls under GDPR and the [ePrivacy Directive](https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002FHTML\u002F?uri=CELEX:32002L0058), whose Article 5(3) requires consent before anything is stored on or read from a user's device. The endpoint counts as personal data, and consent has to be informed and revocable rather than harvested by a prompt fired on page load. Compliance and revenue point the same way here. Google's experiments found that sites sending fewer notifications saw clicks increase rather than fall, and a prompt fired on load collects exactly the permissions Chrome now revokes. Asking after a visitor has read something produces a smaller base that survives longer and clicks more.","",[21,24,27,30,33],{"question":22,"answer":23},"Do ad blockers block push ads?","Classic push is largely out of their reach, because the notification is rendered by the operating system rather than by the page, and there is no element on the page for a blocker to remove. In-page push is the opposite case: it is page content, so a blocker can hide it the same way it hides a banner. That difference does not show up in a volume estimate, and it is worth asking a platform how in-page inventory is counted before comparing the two.\n",{"question":25,"answer":26},"Is push traffic the same as app notifications?","No. An app notification is sent by the app owner to its own installed users. What you buy here is a permission collected by a publisher and resold by an ad network to whoever bids highest, and no one in that chain has a relationship with the user beyond a single tap on \"Allow\".",{"question":28,"answer":29},"Do people actually click push ads?","Rarely, in percentage terms, and the format is priced accordingly. Google reported in October 2025 that fewer than 1% of all notifications delivered through Chrome receive any interaction from users. That figure covers every notification a browser delivers rather than advertising alone, but it explains why bids start at fractions of a cent: the click rate is low and the volume is very large. The arithmetic works at $0.001 a click. It does not work at display prices.",{"question":31,"answer":32},"Why was my push campaign rejected?","Moderation on AdsCompass takes about ten minutes, and most rejections I see come down to three things: a breach of the terms and conditions, a malformed campaign link, or a destination URL with a lot of VirusTotal alerts. The last one catches people out, because the link opens fine in a browser and they blame the creative instead. Check the URL during setup - a flagged tracker domain fails every campaign built on it.\n",{"question":34,"answer":35},"How long does it take to see results from a push campaign?","Days rather than hours, because a push campaign does not deliver evenly across its sources. The ones that fire first are not a sample of the inventory, they are simply the ones with volume available at that moment, and a report pulled after two hours describes them and nothing else. Nothing about a source that has taken four clicks is knowable yet, however good or bad those four clicks look.\n",{"title":37,"description":38},"What Is Push Traffic? Formats, Bids and Mobile Reach","Push traffic explained: what it costs per click, why there is no rate card, how in-page reaches iPhones and what gets a campaign rejected.\n",{"id":9,"name":40,"position":41,"image":42,"description":43,"contacts":44},"Anastasia","Head of Sales","https:\u002F\u002Fimagenymoda.com\u002F01a0ae3b-d969-7288-a9fe-8bc9d7476641.jpg","I'm Anastasia Aleksandrova, Head of Sales at AdsCompass. I've held this role since January 2020, after five years as Head of Display Advertising. I joined the company in October 2014, one year after the platform launched.\nIndustry events are a constant part of the job: partner meetings at the AdsCompass booth at SiGMA Dubai 2024 and Affiliate World Asia 2023, then the 2025 season at SiGMA, Affiliate World Europe, SBC Summit and TES.\nMy eleven years here cover the changes the platform has been through: formats added and retired, bid floors moved, moderation policy rewritten, payout terms updated. The display years show me how inventory behaves; the sales years show me what advertisers weigh when they decide where a budget goes.\n",{"email":45,"telegram":46,"teams":45,"linkedin":47},"banners@adscompass.info","@pushcompass","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fanastasia-aleksandrova-77248613b\u002F?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BX6ck8H9LQImLmSdh34KE3Q%3D%3D","\u003Ch2 id=\"how-the-push-notification-subscriber-base-is-built\">\u003Cstrong>How the Push Notification Subscriber Base Is Built\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp>Publishers build their subscriber base by asking visitors to grant permission to receive notifications. Advertisers don't buy a fixed audience; instead, they purchase access to that permission, and permissions decay. A subscriber is at their most responsive in the first days after opting in, least responsive on a base that has been sitting for months, and gone entirely once the browser reclaims the permission. The age of the pool matters as much as its size.\u003C\u002Fp>\n\u003Cp>A push ad passes through four stages before it reaches a screen, and volume drops at each one.\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>Service worker.\u003C\u002Fstrong> The publisher's site registers a background script that the browser keeps running after the page is closed. This is what lets an ad reach someone who has already left the site.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Subscription.\u003C\u002Fstrong> When the visitor accepts the prompt, the browser returns an endpoint address and two keys used to encrypt the payload.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Signing.\u003C\u002Fstrong> The platform signs each transmission with a VAPID token, so the push service knows who is sending.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Delivery.\u003C\u002Fstrong> The message travels over the Web Push Protocol to the browser's own service: Firebase Cloud Messaging for Chrome, APNs for Safari, Mozilla's autopush for Firefox.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Deliverability therefore varies by browser, and a policy change at a single provider can reprice an entire region.\u003C\u002Fp>\n\u003Cp>Android is best suited for this format. The permission granted in Chrome on an Android phone works exactly as intended: the notification appears on the lock screen and in the notification panel regardless of whether the browser is running, and the user grants permission with a single tap, without having to install anything. Mobile push advertising is, in essence, Android advertising. Chrome for desktop and Safari for macOS contribute significantly, while iOS contributes virtually nothing.\u003C\u002Fp>\n\u003Cp>Push ads use a minimalist layout: an icon, a headline, a description, and a larger image that shows on desktop but is usually hidden on mobile. That leaves you about ten words to work with, so every one has to earn its place.\u003C\u002Fp>\n\u003Cp>I would separate mobile and desktop devices at the launch stage, rather than after the first phase of optimization. Bid levels vary; bids are usually higher for mobile.\u003C\u002Fp>\n\u003Ch2 id=\"what-s-the-difference-between-classic-push-and-in-page-push\">\u003Cstrong>What's the Difference Between Classic Push and In-Page Push?\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp>Classic push is delivered by the browser to subscribers who opted in. In-Page Push renders inside a web page, with no opt-in at all. Only the first uses the browser's push channel, and that's where every other difference starts: reach, timing, and how long an audience stays worth buying. On AdsCompass they're separate traffic types with their own auctions and floor prices, so the two CPCs aren't directly comparable.\u003C\u002Fp>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>\u003Cstrong>Parameter\u003C\u002Fstrong>\u003C\u002Fth>\n\u003Cth>\u003Cstrong>Classic\u003C\u002Fstrong>\u003C\u002Fth>\n\u003Cth>\u003Cstrong>In-Page\u003C\u002Fstrong>\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>Delivery channel\u003C\u002Ftd>\n\u003Ctd>Browser push service (FCM, APNs)\u003C\u002Ftd>\n\u003Ctd>Rendered inside the page\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Opt-in required\u003C\u002Ftd>\n\u003Ctd>Yes\u003C\u002Ftd>\n\u003Ctd>No\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Reaches iPhone\u003C\u002Ftd>\n\u003Ctd>Only installed web apps\u003C\u002Ftd>\n\u003Ctd>Yes\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Delivered when\u003C\u002Ftd>\n\u003Ctd>Any time, browser closed\u003C\u002Ftd>\n\u003Ctd>Only during an active page session\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Creative\u003C\u002Ftd>\n\u003Ctd>Icon, title, text, image\u003C\u002Ftd>\n\u003Ctd>Icon, title, text\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Subject to Chrome rules\u003C\u002Ftd>\n\u003Ctd>Yes\u003C\u002Ftd>\n\u003Ctd>No\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Ch3 id=\"in-page-push-isn-t-push-at-all\">\u003Cstrong>In-page push isn't push at all\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>In-page push ads are a banner styled to look like a notification and rendered inside the page, which is why the name misleads. Nothing is subscribed to and nothing runs in the background - the ad exists only while the page it's drawn on exists.\u003C\u002Fp>\n\u003Cp>Run In-Page Push as its own campaign rather than mixing the two. The audience state is different in a way that shows up in conversion rate: one person agreed to notifications weeks ago and is being interrupted, the other is reading a page right now and is merely being shown something.\u003C\u002Fp>\n\u003Ch2 id=\"does-push-traffic-work-on-ios\">\u003Cstrong>Does Push Traffic Work on iOS?\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp>Yes, but only in one of the two formats. Classic web push doesn't work from a regular browser tab on iOS - it reaches an iPhone or iPad only if the user has installed the site to their Home Screen as a web app. Apple \u003Ca href=\"https:\u002F\u002Fwebkit.org\u002Fblog\u002F13878\u002Fweb-push-for-web-apps-on-ios-and-ipados\u002F\">added this in iOS 16.4\u003C\u002Fa> (March 2023), and it requires three things: the site must serve a web app manifest, the user must add it through the Share menu, and the permission prompt must fire on a deliberate tap inside the installed app. Every step loses people, and an advertiser controls none of them.\u003C\u002Fp>\n\u003Cp>Those subscribers who do get through tend to stick around - someone who installed a web app to their home screen isn't going to forget it exists. But collecting them at scale is the problem, which is why ad networks have almost no iOS push base to sell.\u003C\u002Fp>\n\u003Cp>Mac is the exception in Apple's stack. \u003Ca href=\"https:\u002F\u002Fwebkit.org\u002Fblog\u002F13399\u002Fwebkit-features-in-safari-16-1\u002F\">Safari 16.1 brought web push to ordinary Mac websites\u003C\u002Fa> in October 2022, no installation needed, so desktop Mac shows up in the inventory normally.\u003C\u002Fp>\n\u003Cp>On AdsCompass, iOS reach comes through In-Page Push: no subscriber base to age, no permission to revoke. Any significant iOS push notification metric refers to in-page push notifications, not classic ones. If an ad network doesn't distinguish between these two types, its iOS metrics won't give you an accurate picture of what you're actually buying.\u003C\u002Fp>\n\u003Ch2 id=\"how-much-push-traffic-costs-per-click\">\u003Cstrong>How Much Push Traffic Costs per Click\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp>Push traffic on \u003Ca href=\"https:\u002F\u002Fadscompass.com\">AdsCompass\u003C\u002Fa> is sold on CPC, so you pay for clicks rather than impressions, and bids start from a tenth of a cent. That opening figure is the auction floor: the level at which a campaign becomes eligible to compete.\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fimagenymoda.com\u002F01a0e8af-5c9d-790a-bc74-2f8ada84b76d.webp\" alt=\"push traffic minimum bid\">\u003C\u002Fp>\n\u003Cp>What a click clears at is set by the auction itself, which is what keeps the price tied to real demand. It follows what other advertisers are bidding at that moment, the audience behind the publisher's site (which countries visitors come from, on which devices) and which format is being bought. The same subscriber can clear at one price on Push and another on In-Page Push on the same day, which is why a fixed rate card would be out of date the moment it was published. \u003Ca href=\"https:\u002F\u002Fadscompass.com\u002Fblog\u002Fpopunder-traffic\">Popunder traffic \u003C\u002Fa> is priced in the same auction and on the same model, at a lower floor.\u003C\u002Fp>\n\u003Cp>Live figures sit in the estimation tools section of the platform, updating from auctions that have already closed. One thing is worth knowing before you read them: the recommendation depends on your goal. Buying the largest volume of clicks in a GEO returns a different number than buying the cheapest clicks in the same GEO, so decide which of the two you want first. The same market has two correct answers.\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fimagenymoda.com\u002F01a0e8ae-8fa4-75fc-824a-5f7631f7c33e.webp\" alt=\"push traffic average cpc\">\u003C\u002Fp>\n\u003Cp>Budget from that figure. Bidding above the floor is what puts a \u003Ca href=\"https:\u002F\u002Fadscompass.com\u002Fblog\u002Fpush-ad-campaigns-on-adscompass-bids-targeting-and-cost-control\">push ad campaign \u003C\u002Fa> into competitive auctions and brings back data you can act on. Entry starts at $50, though the figure I give advertisers is $500: push volume is spread across a large number of individual sources, and each one needs enough spend to show what it is worth.\u003C\u002Fp>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>\u003Cstrong>Parameter\u003C\u002Fstrong>\u003C\u002Fth>\n\u003Cth>\u003Cstrong>Value\u003C\u002Fstrong>\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>Buying model\u003C\u002Ftd>\n\u003Ctd>CPC only - Push, In-Page Push and Pop all bill per click on self-serve\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Traffic types\u003C\u002Ftd>\n\u003Ctd>Push, In-Page Push\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Minimum bid\u003C\u002Ftd>\n\u003Ctd>$0.001 Push, $0.0008 In-Page Push\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Test budget\u003C\u002Ftd>\n\u003Ctd>$50 minimum, $500 recommended\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Ch2 id=\"why-in-page-push-sits-outside-the-browser-rules\">\u003Cstrong>Why In-Page Push Sits Outside the Browser Rules\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp>Every notification rule Chrome has introduced applies to the Push API alone, and in-page push uses neither that API nor the Notifications API. The format collects no permission at all, so Chrome has nothing to revoke, cap or redesign. Permission revocation from October 2025, the January 2026 cap of 1,000 push messages a minute for senders judged disruptive, and the redesigned Android opt-in prompt announced in July 2026 all pass it by.\u003C\u002Fp>\n\u003Cp>The practical consequence is that in-page volume is insulated from a category of risk that classic push carries. A rule that shrinks subscriber bases across the market has no effect on inventory that has no subscriber base. \u003Ca href=\"https:\u002F\u002Fadscompass.com\u002Fblog\u002Fpopunder-ads\">Popunder ads \u003C\u002Fa> sit outside the same rules for a different reason: the window opens on a user click, which is exactly what the browser asks for. That is worth factoring into volume planning: a plan built on classic push in Chrome carries an exposure that the same plan built on in-page does not.\u003C\u002Fp>\n\u003Ch2 id=\"how-publishers-earn-from-push-traffic\">\u003Cstrong>How Publishers Earn From Push Traffic\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp>Publishers earn from push traffic by collecting notification permissions and letting an ad network monetize them, which makes it one of the few formats that keeps paying after a visitor has left. A script requests permission, the endpoint joins the network's base, and the publisher takes a share of what advertisers pay for clicks to their subscribers. Someone who reads one article and never returns can generate revenue for months.\u003C\u002Fp>\n\u003Cp>What a base earns is set by the same auction described above, so two sites with identical subscriber counts can earn very differently. Decay is the factor publishers underestimate. Since October 2025 Chrome has removed notification permission from sites that combine high send volume with very low engagement, which acts on bases already collected, and its redesigned Android opt-in prompt makes new permissions slower to gather.\u003C\u002Fp>\n\u003Cp>Consent is a legal object as well as a technical one. In the EU a notification permission falls under GDPR and the \u003Ca href=\"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002FHTML\u002F?uri=CELEX:32002L0058\">ePrivacy Directive\u003C\u002Fa>, whose Article 5(3) requires consent before anything is stored on or read from a user's device. The endpoint counts as personal data, and consent has to be informed and revocable rather than harvested by a prompt fired on page load. Compliance and revenue point the same way here. Google's experiments found that sites sending fewer notifications saw clicks increase rather than fall, and a prompt fired on load collects exactly the permissions Chrome now revokes. Asking after a visitor has read something produces a smaller base that survives longer and clicks more.\u003C\u002Fp>\n",[50,54,62,66,70,74],{"title":51,"anchor":52,"children":53},"How the Push Notification Subscriber Base Is Built","how-the-push-notification-subscriber-base-is-built",[],{"title":55,"anchor":56,"children":57},"What's the Difference Between Classic Push and In-Page Push?","what-s-the-difference-between-classic-push-and-in-page-push",[58],{"title":59,"anchor":60,"children":61},"In-page push isn't push at all","in-page-push-isn-t-push-at-all",[],{"title":63,"anchor":64,"children":65},"Does Push Traffic Work on iOS?","does-push-traffic-work-on-ios",[],{"title":67,"anchor":68,"children":69},"How Much Push Traffic Costs per Click","how-much-push-traffic-costs-per-click",[],{"title":71,"anchor":72,"children":73},"Why In-Page Push Sits Outside the Browser Rules","why-in-page-push-sits-outside-the-browser-rules",[],{"title":75,"anchor":76,"children":77},"How Publishers Earn From Push Traffic","how-publishers-earn-from-push-traffic",[],[79,91,103],{"id":80,"slug":81,"author_id":9,"title":82,"hero_text":83,"hero_image":84,"hero_image_alt":85,"description":19,"seo_details":86,"created_at":89,"updated_at":90},4,"popunder-traffic","Popunder Traffic Setup: Targeting, Bids and Optimization That Convert","Popunder traffic is a full advertiser page that opens in a tab behind the one the user is viewing, triggered by their own click on the publisher's website. It converts on four settings, applied in order: one GEO and one vertical to target, a bid above the auction average, a limit of one impression per user per day, and a source blacklist built once conversion data arrives. AdsCompass sells pop on CPC across 200+ countries, alongside push, in-page, banner, native, video and Telegram formats, at around 900 million impressions a day, with adult content and iGaming permitted.\n","https:\u002F\u002Fimagenymoda.com\u002F01a0d3a7-5687-73cb-9b75-b2ed4960c6bf.webp","Popunder traffic",{"title":87,"description":88},"Popunder Traffic - How to Buy It and Make It Convert ","Where to buy popunder traffic, what CPM to expect, and how to set targeting, bids and creatives so campaigns turn cheap clicks into conversions.","2026-09-24T13:41:51Z","2026-09-24T14:38:53Z",{"id":92,"slug":93,"author_id":9,"title":94,"hero_text":95,"hero_image":96,"hero_image_alt":97,"description":19,"seo_details":98,"created_at":101,"updated_at":102},3,"buy-adult-traffic","Buy Adult Traffic - Prices, Formats and How to Launch","Buy adult traffic on AdsCompass from a $50 deposit on any payment rail, across six self-serve formats, with campaigns live once moderation clears. AdsCompass is an ad network and RTB exchange, running since 2013 across 200+ GEOs.\nThe price comes out of the auction, not a rate card: the Traffic Calculator shows current bids by GEO and format before you purchase adult traffic or deposit anything. Popunder, push, in-page push, native, banner and video pre-roll are all open to advertisers, with Source ID bidding to price each source separately.\n","https:\u002F\u002Fimagenymoda.com\u002F01a0c829-07eb-7c8f-b43c-dc0b3c15d326.webp"," on AdsCompass from a $50 deposit on any payment rail, across six self-serve formats, with ",{"title":99,"description":100},"Buy Adult Traffic on AdsCompass - Ad Network from $50","Buy adult traffic from $50 on any payment rail. Six self-serve formats, per-source bidding, moderation in about 10 minutes, and average CPC by GEO before you deposit.","2026-09-22T08:09:17Z","2026-09-24T14:34:20Z",{"id":104,"slug":105,"author_id":9,"title":106,"hero_text":107,"hero_image":108,"hero_image_alt":109,"description":110,"seo_details":111,"created_at":114,"updated_at":115},2,"popunder-ads","Popunder Ads for Advertisers and Publishers on AdsCompass","Popunder adverts on AdsCompass operate within a single auction on both sides: advertisers purchase popunder traffic at a price starting from $0.0003 per click, publishers monetise popunder placements on their websites, whilst partner SSPs and DSPs connect to the same auction via RTB. This format opens a full-page window in a separate browser tab behind the page the user is already viewing; therefore, there is no creative design, and the landing page itself constitutes the advert. \n","https:\u002F\u002Fimagenymoda.com\u002F01a0c491-4eeb-78a2-a9c3-8a73dc817936.webp","Popunder Ads","Popunder ads open a full page in a window behind the active one. See how the format is priced from $0.0003 CPC, how campaigns launch, and how publishers monetize the inventory. \n",{"title":112,"description":113},"Popunder Ads - Buying, Monetization and Setup ","Popunder ads open a full page in a window behind the active one. See how the format is priced from $0.0003 CPC, how campaigns launch, and how publishers monetize the inventory. ","2026-09-17T12:31:14Z","2026-09-24T14:24:59Z"]