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AdsCompass joins IAB Tech Lab

AdsCompass joins IAB Tech Lab

Tech Lab works with the industry at large to develop guidelines, write specs, develop technology and provide services in an effort to bring alignment, and standardization to help the industry grow. Tech Lab’s broad portfolio of standards are focused across four key themes:

Brand safety and ad fraud
Identity, data, and consumer privacy
Ad experiences and measurement
Programmatic effectiveness

Now AdsCompass is also a part of this community!